whilst Apple's iPad might be the highest selling tablet on the market by a considerable margin, it is failing to retain user interest, a study finds

A quarter of iPad owners use their market leading tablets just once a week with less than half admitting they use the device on a daily basis, a new study has found.

 

Whilst the Apple branded tablet is by far the highest selling on the market with more than 17 million iPad 2 devices being sold globally during the last financial quarter, Brits appear less than gripped with their iOS bragging gadgets with more almost 20 per cent saying they would sell their iPad as they use it so little.

 

The figures, which come courtesy of a study carried out by MyVoucherCodes.co.uk which questioned 1,521 iPad owners, found that whilst 26 per cent of those questioned said they used their Apple tablets just once a week, 11 per cent revealed their device is used less frequently than that.

 

With a flurry of Android tablet’s hitting the market in an attempt to dethrone the dominant iPad, manufacturers will be pleased to see 46 per cent of those questioned said they had not got their money’s worth from their iPad purchase whilst 18 per cent said they were looking to sell their device.

 

“It’s quite interesting to find out that just under half of people don’t think they’re getting their money’s worth from their iPad, as the hype around the gadget when it was released was incredible,” said MyVoucherCodes.co.uk Chairman Mark Pearson. “Whilst many people choose not to have a 3G enabled iPad, this can limit how often you get to use it.”

 

So before you rush to buy an iPad for a loved one for Christmas perhaps you should consider how much they would actually use it in place of a smart phone, laptop or netbook.